Your promo (promotion) is what will set you apart the most and compel the reader to want to contact you.

To edit/create your promo, first log in, as always and then click on "edit your promo" in the top right.

At least create a headline and write some body text.

For the headline, use words and phrase that will catch the readers attention and want to read more. The headline exists to get them to read the text below.

The subhead exists to reinforce the headline. Both push the reader to read more.

The full promotion won't appear in the listing, only the first so many words. The body text exists to motivate the visitor to contact you. They have to click to get your full information and promo.

Speak to their real needs. Resist the temptation to brag about this and that. They really don't care, frankly. Sorry. They only care about what they care about. Address that with real promise of resolving their problems and making life better for them in some emotional way.

As this can take a little while to write, if you're not quick with your words and easily satisfied, we suggest writing it out somewhere else, such as Microsoft Word, or in a Google Doc (future link), first, and then copy and paste it over into your promotion.

Other posts in this series:

• Announcement: New Contractor Directory
• 2by4web.net: How to Get Started 
• Elements of a 2by4web.net listing: Your Profile
• Elements of a 2by4web.net listing: Your Category
• Elements of a 2by4web.net listing: Your Promo