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We have put together a special package meeting the needs this site discusses for contractors.

Contractor Special

The Vision

The vision is to rise above chasing leads and riding the roller coaster of work-work-work/beg-chase-scrounge/work-work-work/beg-chase-scrounge. The alternative is to carefully, patiently build a market, a community of people informed, delighted and inspired to pass the committed contractor a steady flow of repeat and referred business.

Here are the general plans for how we achieve this.

The Plan

Modified Discovery Session

Learning about the particulars of your business can take hours or even days. We have distilled that process down so we can effectively get to the heart of the matter and start moving on a solution. We talk about your goals, your obstacles, your differentiation, your ideal customer, their dreams, their obstacles, your competition and what you have learned from your attempts at engaging this market.

Market Analysis

We dive into the waters of the World Wide Web to analyze what your competitors are doing. We take careful notes on strategic functionality, site focus, incentives offered, obstacles to action, as well as color choices. We can uncover what search terms they are targeting in the search engines, such as Google. First, we want to be smarter than they are. Second, we want to identify where the greatest opportunities are for gaining the most ground. And finally, we want to gain a vision for how to best stand out from the crowd with a distinctive look, message and offer.

Design Concepts

Beware of the designer with only a passion for the next pretty (or clever) piece for his or her design portfolio. Also beware of the kid who knows enough about colors and a computer to put together a web site – just like the kid who knows that a stack of lumber, a pouch of nails and a bucket of paint could become a house.

A truly skilled web designer, with the proper research, can create a visual experience focused on moving your market to real action that benefits you. Focusing on that action, we present design options. We choose the best, refine it, and move forward.

Implementation (to Search-Engine Friendly HTML and CSS, CMS ready)

Up to this point, we simply have an image – not an interactive Web page. Next, we carefully translate our flat image into the language of the World Wide Web and all its wondrous acronyms. HTML is the basic structure that holds the Web page together and off of which everything else hangs. CSS is the set of instructions that tell the HTML what to look like. Javascript tells the HTML and CSS what to behave like – how to change with visitor actions. We build it ultra clean and smart so the search engines (Google, Yahoo, Bing, etc.) can easily and readily take note of what kind of ads to build for you, guiding folks to your site. Finally, we ready your Web site so that a Content Management System (CMS) can fill the site with the text and images you create.

Focused Lead Generation Form

With all the talk of building market and community, it does come back to generating specific business. We never lose sight of that. We start with the Lead Generation Form that we want always in front of the market. We generally keep this simple as not to intimidate or discourage anyone from filling it out. We might ask a simple question to help you engage the prospect most effectively. We might put beside it a testimonial or something that would help nudge the visitor.

Sign-up Form, Opt-out Form

In order to stay in front of the market, we must have their information for contacting them. We make this simple and inviting. To follow best-practice standards and to comply with some industry laws, we also provide an uninhibited way to opt-out of general correspondence. Being labeled a spammer is hurtful to the reputation.

Log-in form, Password Reminder Form, Profile Update Form

A few more forms are required to allow our subscribers to update their profile. The log-in form collects the email address and password; and we record this action. The Password Reminder Form allows the subscriber to easily receive an email reminder with their password; and we record this action. The Profile Update Form allows them to keep your information on them accurate; and we record this action. We record all these actions so you know what is going on.

Testimonial Form

Because people often base their decisions on the opinions of others, we make it easy for your customers to say nice things about you.

Content Management

For six years we have been perfecting a system to make it easy for you to log in and edit, change and delete the content that informs and, more importantly, motivates your Web visitors to engage with you in a meaningful way. This is where the fun begins. You get to tell your story, brag of your achievements, relate specifically to the reader’s concerns, inspire the reader to learn more and personally invite the reader to immediate action. At any time you can change and update your message without having to call a Web developer. You are your own Web master.

Of course, if you need help with effective content, we are glad to assist.

An important aspect of helping search engines to link to your site is to strategically incorporate the very terms that your prospect would type into Google, and other search engines. We take search engines seriously; that is why our Content Management System (CMS) makes it easy for you to identify these keywords and write them into both visible and invisible elements that search engines use to guide Web surfers to you.

Blog Management

Keep the conversation current. This is one of the best Web strategies. You’re an expert in your field. You love helping people. You can use that knowledge and passion to keep a conversation going that regularly engages your market. Thankfully, shorter blog posts are better. People are busy, but they are appreciative of and loyal to those they feel are most able and most helpful. Build familiarity by talking about your interests, your activities, even your family. Build trust by shooting straight about industry corruption. Build appreciation by being helpful and timely in regards to seasons, to specials, and to new products, practices and hazards.

Search engines prefer Web sites that are more current and fresh; therefore, they love. Plus, the new content gives the search engines more phrases to latch on to. Search engines like to stay on their toes.

Market Management

In our busy society, we have to draw people into the conversation. This is why we collect contact information so we can send them the occasional, relevant email.

Our tools allow you to segment your list into groups for more targeted messages. You can speak to specific audiences about things they are interested in. You can share with them special offers and even information that isn’t directly related to your services but engages them all the same.

Image Management (for unlimited slide shows (preset image size)

“Seeing is believing,” the saying goes. Images can give your prospects a better feel for the great people you have drawn in to your service community. Positive emotions draw people closer. Images can quickly communicate your expert skills and breadth of experience. This is why the image management system makes it easy for you to create slideshows of images. Show off your projects. Show the before and after! Show off your family. Show the smiles on your customers’ faces. Snap away with your camera or phone.

Google XML sitemaps

XML is a special language that makes it super easy for Google, and other search engines, to understand which pages to read and how fresh the page is. We provide such a special index for your Web content for both general pages and the blog.

RSS feed

Many people have found it convenient to create a personal web page, such as with iGoogle or My Yahoo or AOL, that receives automatic updates with the headlines from the Web sites they are most interested in. This is why we provide an RSS feed for newly updated content and for the blog. Every time you update your content, everyone gets the new headline. It is that easy.

Premium, Backed-up Hosting with Email Defense

Every Web site is on a Web server somewhere. A web server, most simply, is a computer. Our server is in Dallas, Texas, guaranteed to run 99.99% of the time, watched around the clock. If there is ever a problem, you don’t have to deal with technical support; we do it for you. Additionally, we regularly back up all your stuff and store it in a separate location. If this wasn’t enough, we’re also concerned with protecting you from viruses and spam; this is why we offer Email Defense to quarantine away from your inbox any suspected spam or computer viruses.

Ready to discuss this further? Please contact us at 303-783-5760 or using the handy contact form at the top of the page. We are eager to talk to you.
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